In this episode of BizBuzz – What Matters Most in Your Business (sponsored by MyWorkbelt), host Sree sits down with Rich, Founder & CEO of Rich Brands, to uncover the true meaning of branding and why it’s the foundation of every successful business. 

Rich has decades of experience creating brand strategies for global corporations, and now he’s dedicated to helping small and mid-sized businesses clarify their identity, strengthen their message, and connect with their target audience on a deeper level. 

👉 Key insights you’ll learn: 

• Why isn’t your brand what you think it is, but what your audience perceives. 

• The difference between branding and marketing (and why branding must come first). 

• Common branding blind spots that small businesses face. 

• Practical steps to define, communicate, and live your brand consistently. 

• How words, clarity, and perception shape the impact you make. 

Whether you’re a solopreneur, a growing service-based company, or simply someone who thinks branding is just a logo, this conversation will shift the way you look at your business identity. 

🎯 “Branding is the perception in the mind of the audience you most want to serve. Marketing is simply the execution of that brand.” – Rich 

If you’re serious about growing your business, this episode will give you the clarity and inspiration you need to take the first steps. 

🔔 Don’t forget to subscribe, like, and share this podcast with fellow entrepreneurs who want to build a brand that truly resonates!

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