Your competitors are taking market share, and you’re thinking of copying their strategy. But what if that’s the worst thing you could do?

In this eye-opening discussion, we share a powerful principle for business growth: stop looking at your competition and start looking at yourself. Drawing from lessons from Amazon’s market dominance and a real-world story about a copied employee, we reveal why:

• Copying your competitors is a dangerous game—you don’t know if you’re replicating their successes or their failures.
• Building multiple “pillars” of value makes it nearly impossible for others to replicate your success.
• The true path to becoming a market leader is by constantly improving on your own business and delivering unmatched value to your customers.

If you’re tired of the price race and want to build a sustainable, defensible business, this video is a must-watch.

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