In this episode of BizBuzz, host Sree chats with marketing expert Craig Andrews, Principal at allies4me, about one of the toughest parts of sales — overcoming objections through smart marketing. 💼 

Craig shares powerful insights on how to build trust with high-ticket, high-trust clients, calculate your customer acquisition cost, and understand the lifetime value of your customers — so your marketing decisions are based on logic, not guesswork. 

Discover why letting clients define their own numbers via smart marketing can strengthen trust, help close more deals, and lead to better long-term partnerships. 

👉 Sponsored by: MyWorkbelt — All-in-one software for managing service-based businesses. 

🔑 Key Takeaways: 

• How smart marketing can answer objections before they arise 

• Understanding customer acquisition cost (CAC) 

• Why defining customer lifetime value (LTV) is crucial 

• Building mutual trust in client relationships 

🎙️ Tune in now to learn how to turn sales objections into marketing opportunities!

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