🚀 Stop wasting money on marketing that doesn’t work! Marketing expert Craig Andrews (allies4me.com) reveals the 5 fundamental rules that separate successful campaigns from expensive failures. 

What You’ll Learn: 

✅ Rule #1: Why you should NEVER sell your product (solve problems instead)  

✅ Rule #2: The secret to understanding what customers want to buy  

✅ Rule #3: How great offers remove hesitation (Amazon’s billion-dollar strategy)  

✅ Rule #4: Why a better message beats a bigger budget every time  

✅ Rule #5: The truth about customer loyalty (hint: it’s not about discounts) 

Key Takeaways: 

• Real examples from MSPs, financial advisors, and tech companies 

• Why a $100M marketing budget can still fail with poor messaging 

• How Apple built loyalty without discounts (and the Macintosh story you’ve never heard) 

• The JC Penney discount trap that kills profitability 

• Why most businesses unknowingly train customers to wait for sales 

Perfect For: 

• Small business owners 

• Service-based businesses 

• Marketing professionals 

• Anyone tired of ineffective advertising 

Host: Sree from BizBuzz | Guest: Craig Andrews, Principal at allies4me.com  

Sponsored by: MyWorkbelt – Business Operating System for Service-Based Businesses 

💡 Stop throwing money at marketing that doesn’t work. Start with these 5 rules. 

#MyWorkbelt, #BizBuzzPodcast, #MarketingStrategy, #SmallBusinessGrowth, #DigitalMarketing, #Entrepreneurship, #BusinessGrowth, #MarketingTips, #BrandAuthority, #ContentMarketing, #PressReleases, #AIinMarketing, #StartupSuccess, #CMOInsights, #BusinessPodcast, #MartraxMedia, #Hidden6Figures, #MyWorkHealth