In this insightful Biz Buzz episode, host Sreedhar Kaluva sits down with sales coach Craig Andrew to discuss how mastering communication can dramatically improve your business results. Craig introduces a simple yet powerful phrase — “It Seems Like” — and explains how using “It Seems Like” in sales conversations can transform unproductive meetings into meaningful, trust-building interactions.

Many sales professionals struggle when clients become defensive or emotional. Craig reveals that by observing body language and responding with empathy, salespeople can uncover underlying concerns rather than create tension. Using “It Seems Like” in sales conversations helps identify emotions like frustration or hesitation, opening the door to productive dialogue.

Craig also explains that effective communication goes beyond words. Tone, posture, and timing play key roles in connecting with clients and moving conversations forward. This empathetic approach allows business owners to strengthen relationships and guide clients toward positive decisions.

Sponsored by MyWorkbelt, an all-in-one software built for service-based small businesses, this episode highlights how better communication not only enhances sales performance but also boosts client retention and satisfaction.

Whether you’re a business owner, sales professional, or consultant, this conversation offers actionable insights to help you communicate with confidence, reduce friction, and close more deals.

👉 Watch this episode of Biz Buzz and learn how using “It Seems Like” in sales conversations can make every meeting more productive and impactful.

For more expert advice, visit Biz Buzz Podcast and explore MyWorkbelt — the software designed to simplify your small business operations.

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