In this episode of What Matters the Most, hosted by Sree from BizBuzz and sponsored by  

MyWorkbelt, we dive deep into the importance of company culture and leadership in small businesses. 

Our guest, Craig Andrews, Principal Ally at allies4me, shares powerful insights on: 

• Why culture shapes every part of your business, from leadership to customer relationships. 

• The importance of mentoring behaviors you want to see in your team. 

• How owning mistakes builds trust and loyalty—even during the toughest times. 

• His personal story of resilience and the value of strong communication with clients. 

Whether you’re running a service-based small business or leading a growing team, this conversation offers practical takeaways on creating and nurturing the right culture in your organization. 

👉 Sponsored by MyWorkbelt: All-in-one cloud-based software to manage your service business. 

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